SAX PR/Marketing, based in Los Angeles, has provided public relations and marketing advice to consumer products manufacturers, technology companies, non-profit organizations, arts groups, entertainment studios and others.
Robert Sax learned how to sell stories in the film industry, where story is everything. He founded the agency in 1997 after a career as a feature film producer, story editor and screenwriter.
We created a website to educate the public about “greener” funerals and build awareness of our client, a distributor of sustainable funeral products. We promoted the website with a mix of online press releases, search engine optimization and media placements including radio, print and blogs. Within six months of the launch, the site ranked #1 on Google for the search term “greener funerals.”
A technology startup needed to emerge from "stealth mode" and establish itself as a contender in its category. We introduced the company to four major national research analysts. As a result, our client's CEO was invited to speak at separate conferences sponsored by the Entertainment Technology Center of the University of Southern California, Dow Jones and Gartner. Following his appearance at the USC conference, the CEO was interviewed about the company's product by "World Business," a weekly TV show seen in more than 200 million households worldwide.
A leading international camera distributor needed to stay visible despite cuts to its advertising budget. We created a holiday campaign that promoted one of their product lines as colorful fashion accessories. The result was multiple editorial placements in "hot gift lists" in national teen magazines with a combined circulation of more than 800,000. These and similar tactics allowed the client to maintain high awareness among consumers and retailers.
- Story strategy
- Traditional, online and social media campaigns
- Press releases
- Newsletters, brochures
and Web content
- Web video