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About SAX PR/Marketing
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"An integral part of our client communications program, SAX Public Relations has made a strong contribution to the success of our institutional division." "SAX Public Relations' expertise and advice helped establish the newly-formed Los Angeles County Technology Week as a high profile community and business event." |
Who we are: SAX PR/Marketing, based in Los Angeles, has provided public relations and marketing advice to consumer products manufacturers, technology companies, non-profit organizations, arts groups, entertainment studios and others. Robert Sax learned how to sell stories in the film industry, where story is everything. He founded the agency in 1997 after a career as a feature film producer, story editor and screenwriter. Some great stories about SAX PR/Marketing From stealth mode to 200 million households A technology startup needed to emerge from "stealth mode" and establish itself as a contender in its category. We introduced the company to four major national research analysts. As a result, our client's CEO was invited to speak at separate conferences sponsored by the Entertainment Technology Center of the University of Southern California, Dow Jones and Gartner. Following his appearance at the USC conference, the CEO was interviewed about the company's product by "World Business," a weekly TV show seen in more than 200 million households worldwide. Bringing new life to a cemetery A major Northern California cemetery group suffered from declining sales despite a growing market. One-on-one story pitching to local editors resulted in major newspaper and television coverage. We generated stories on the client's new ad campaign, their Christmas and Memorial Day events and a feature on their director. The client reported that sales increased 34% in nine months as a result of increased public awareness of the group. Keeping a camera company clicking A leading international camera distributor needed to stay visible despite cuts to its advertising budget. We created a holiday campaign that promoted one of their product lines as colorful fashion accessories. The result was multiple editorial placements in "hot gift lists" in national teen magazines with a combined circulation of more than 800,000. These and similar tactics allowed the client to maintain high awareness among consumers and retailers. Our services include:
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