[introduction] [about sax pr] [our clients] [contact] [videos]

About SAX PR/Marketing

"Robert Sax's strategic thinking and strong sense of story were essential elements of Webalo's public relations program. He helped us develop the media and analyst relationships that spread the story of our products and services to prospective customers around the world. Robert's contributions to our online public relations program also helped us achieve consistent growth in lead generation. I recommend Robert Sax to any business that wants to grow."

-Peter Price, CEO
Webalo, Inc.
Los Angeles

"SAX Public Relations' expertise and advice helped establish the newly-formed Los Angeles County Technology Week as a high profile community and business event."

- James Schaefer,

Technology Week Co-Chair,

Los Angeles

Our back story:

SAX PR/Marketing, based in Los Angeles, has provided public relations and marketing advice to consumer products manufacturers, technology companies, non-profit organizations, arts groups, entertainment studios and others.

Robert Sax learned how to sell stories in the film industry, where story is everything. He founded the agency in 1997 after a career as a feature film producer, story editor and screenwriter.

Some success stories about our work

#1 on Google in six months

We created a website to educate the public about “greener” funerals and build awareness of our client, a distributor of sustainable funeral products. We promoted the website with a mix of online press releases, search engine optimization and media placements including radio, print and blogs. Within six months of the launch, the site ranked #1 on Google for the search term “greener funerals.”

From stealth mode to 200 million households

A technology startup needed to emerge from "stealth mode" and establish itself as a contender in its category. We introduced the company to four major national research analysts. As a result, our client's CEO was invited to speak at separate conferences sponsored by the Entertainment Technology Center of the University of Southern California, Dow Jones and Gartner. Following his appearance at the USC conference, the CEO was interviewed about the company's product by "World Business," a weekly TV show seen in more than 200 million households worldwide.

Keeping a camera company clicking

A leading international camera distributor needed to stay visible despite cuts to its advertising budget. We created a holiday campaign that promoted one of their product lines as colorful fashion accessories. The result was multiple editorial placements in "hot gift lists" in national teen magazines with a combined circulation of more than 800,000. These and similar tactics allowed the client to maintain high awareness among consumers and retailers.

Our services include:

  • Story strategy
  • Traditional, online and social media campaigns
  • Press releases
  • Newsletters, brochures and Web content
  • Web video